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| Author: | Hausman, J. A. Leonard, G. K. |
| Title: | The competitive effects of a new product introduction: a case study |
| Journal: | Journal of Industrial Economics
2002 : SEP, VOL. 50:3, p. 237-263 |
| Index terms: | New products Products Brands Product development Consumer behaviour Case studies |
| Language: | eng |
| Abstract: | The paper analyzes the competitive effect of a new product introduction. The authors estimate the price effects and the additional variety effect. By comparing the 'indirect' and 'direct' estimates, they assess the validity of alternative models of competition for the industry. |
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