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Author:Î'Connor, G. C.
Hendricks, R.
Rice, M. P.
Title:Assessing Transition Readiness for Radical Innovation
Journal:Research Technology Management
2002 : NOV-DEC, VOL. 45:6, p. 50-56
Index terms:INNOVATION
NEW PRODUCTS
TECHNOLOGY
R&D
Language:eng
Abstract:Radical innovation is fraught with risk due to the high levels of uncertainty in creating new technologies and new markets. Add to this the challenge of managing in the context of the large corporate enterprise, replete with its bureaucratic processes and necessary focus on continuous improvement and it is obvious why successful commercialization of radical innovations through large established companies does not happen more regularly. Having an assessment tool to help manage the transition from R&D project team to business unit product development team can greatly enhance the probabilities of commercial success. Since 1995, the Industrial Research Institute has engaged in a program of research, in conjunction with a group of academic scholars, to understand how to manage radical innovation better.
SCIMA record nr: 243229
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