search query: @indexterm new products / total: 1069
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| Author: | Ashton, J.E. Cook, F.X. Jr. Schmitz, P. |
| Title: | Uncovering hidden value in a midsize manufacturing company |
| Journal: | Harvard Business Review
2003 : JUN, VOL. 81:6, p. 111-119 |
| Index terms: | Management Strategy Product development New products Manufacturing Planning Markets Small and Medium-sized enterprises (SMES) USA |
| Freeterms: | SME |
| Language: | eng |
| Abstract: | Double-digit growth without a single new product? You bet. Simply focus on making the most of business you are in. No matter how great a strategy might be, it can't replace an approach that helps get the most out of an existing business. This article largely draws on their experience at Fiberite, which made e.g. advanced composite materials for military and commercial airplanes. The article offers a method for setting strategic priorities, a strategic pathway with four stages. |
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