search query: @indexterm new products / total: 1069
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| Author: | Smulders, F. Caluwe, L. de Nieuwenhuizen, O. van |
| Title: | The Last Stage of Product Development: Interventions in Existing Operational Processes |
| Journal: | Creativity and innovation management
2003 : JUN, VOL. 12:2, p. 109-120 |
| Index terms: | DEVELOPMENT MANAGEMENT PRODUCT DEVELOPMENT CO-OPERATION NEW PRODUCTS |
| Language: | eng |
| Abstract: | The authors explored two questions in two empirical studies. In the first study, the authors wanted to find out whether the authors could describe the interactions between New Product Development (NPD) and Operations by using a generic theory of change management and interventions. In the second study the authors explored such interventions during implementation and wanted to find out to what extent these interventions followed the theories of change. The authors see too much attention paid to the project management methods and 'hard' theories, for example rationality, control, hierarchy, planning, predicting and prescribing. There is good reason to add the more 'soft' theories of change to NPD practice, with extra and explicit attention to learning and co-operation. |
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