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| Author: | Finn, B. |
| Title: | Selling cool in a bottle - of dish soap |
| Journal: | Business 2.0
2003 : DEC, VOL. 4:11, p. 72, 74 |
| Index terms: | Marketing Household cleansers industry New products Innovation Entrepreneurship Small business Success USA |
| Freeterms: | SME |
| Language: | eng |
| Abstract: | The article deals with how a startup called Method roused a tired category and turned household cleaning products into objects of desire. |
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