search query: @indexterm new products / total: 1069
reference: 160 / 1069
| Author: | Brockhoff, K. |
| Title: | Customers' perspectives of involvement in new product development |
| Journal: | International Journal of Technology Management
2003 : VOL. 26:5-6, p. 464-481 |
| Index terms: | Product development New products Consumer choice |
| Language: | eng |
| Abstract: | The involvement of customers in new product development is considered as a successful strategy and tactic to improve new product success. In this paper the customers' perspective is taken. It is first shown that the locus of initiative for product development involvement is of relevance for identifying different types of involvement |
SCIMA