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| Author: | Lee, H. Smith, K.G. Grimm, C.M. |
| Title: | The effect of new product radicality and scope on the extent and speed of innovation diffusion |
| Journal: | Journal of Management
2003 : VOL. 29:5, p. 753-768 |
| Index terms: | Diffusion Innovation New products |
| Language: | eng |
| Abstract: | The authors draw from institutional and bandwagon theories and develop and examine how characteristics of an innovation - radicality and scope - affect diffusion rates - the extent and speed of diffusion. The hypotheses are empirically tested with a sample of 82 new product innovations in three separate industries over a sixteen-year time span. It is found that: 1) the greater the radicality of innovation, the higher the extent and faster the speed of diffusion and 2) the greater the scope of innovation, the faster the speed of diffusion. |
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