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| Author: | Thieme, R.J. Song, M. Shin, G-C. |
| Title: | Project management characteristics and new product survival |
| Journal: | Journal of Product Innovation Management
2003 : MAR, VOL. 20:2, p. 104-119 |
| Index terms: | New products Product development Project management |
| Language: | eng |
| Abstract: | A conceptual model of new product development (NPD) is developed based on seminal and review articles in order to answer the question: "What project management characteristics will foster the development of new products that are more likely to survive in the marketplace?" The model adopts Ruekert and Walker's theoretical framework of situational dimensions, structural/process dimensions, and outcome dimensions as an underlying structure. |
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