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| Author: | Bond, III, E.U. Houston, M.B. |
| Title: | Barriers to matching new technologies and market opportunities in established firms |
| Journal: | Journal of Product Innovation Management
2003 : MAR, VOL. 20:2, p. 120-135 |
| Index terms: | High technology Market conditions New products Product development |
| Language: | eng |
| Abstract: | In industries that produce high-technology or are reliant on technology for administrative or manufacturing processes, it is essential appropriately to link cash flows. In previous research, not much attention has been paid to obstacles in linking technology to markets. Grounded in a literature-based discussion of technology and market opportunity, the authors develop a conceptual framework for identifying and understanding the barriers facing managers in the process of matching technologies to market opportunities. |
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