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| Author: | Halman, J.I.M. Hofer, A.P. Vuuren, W. van |
| Title: | Platform-driven development of product families: linking theory with practice |
| Journal: | Journal of Product Innovation Management
2003 : MAR, VOL. 20:2, p. 149-162 |
| Index terms: | New products Product development |
| Freeterms: | Platforms Product families |
| Language: | eng |
| Abstract: | Many companies are considering platform-based approaches to reduce complexity and to better leverage investments in new product development, manufacturing and marketing. However, there does not seem to be much research on the problems and risks related to implementing and managing product families and their underlying platforms. A multiple-case approach is used to compare three technology-driven companies in their definition of platform-based product families, investigate their reasons for changing to platform-driven development, and analyze how they implemented platform thinking in their development processes and which risks they encountered in the process of creating and managing platform-based product families. |
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