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| Author: | Pirrie, A. |
| Title: | Customising new brand development |
| Journal: | Admap
2005 : NOV, VOL 40:10, p. 42-44 |
| Index terms: | Marketing New products Brands Case studies |
| Language: | eng |
| Abstract: | The article deals with new brand development. Is there just one way to develop and launch a brand? No. It depends on who you are, and how long you have been doing it. |
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