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| Author: | Flores, L. Whiting, M. |
| Title: | What can research learn from biology? |
| Journal: | Admap
2005 : NOV, VOL 40:10, p. 45-48 |
| Index terms: | Marketing Innovation Consumers New products Brands Case studies |
| Language: | eng |
| Abstract: | This article deals with how mother nature can show the way to developing new ideas and products. It is asked if new brands can evolve. There is presented a technique enabling consumers to help brand ideas develop and grow. |
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