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| Author: | Godener, A. Söderquist, K.E. |
| Title: | Use and impact of performance measurement results in R&D and NPD: an exploratory study |
| Journal: | R & D Management
2004 : MAR, VOL. 34:2, p. 191-219 |
| Index terms: | new products performance measurement product development R&D |
| Language: | eng |
| Abstract: | Performance measurement of R&D and new product development (NPD) activities is gaining increased importance because the effectiveness and efficiency of these activities not only determine a company's competitive advantage, but its very survival. The literature is rich on descriptions of measurement techniques and methods, but pays less attention to the actual use of the performance results in operations and decision making. This article reports results from interviews conducted in three large companies in the electronics industry and validates and further specifies key areas of use and impact of R&D and NPD performance measurement results including ensuring better coherence and relevance of product portfolios, reorienting projects before failure, deciding on corrective actions, supporting the launching decision, enhancing staff motivation and facilitating well-balanced decision making. |
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