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| Author: | O'Quin, K. Besemer, S.P. |
| Title: | Using the creative product semantic scale as a metric for results-oriented business |
| Journal: | Creativity and innovation management
2006 : MAR, VOL. 15:1, p. 34-44 |
| Index terms: | design management new products creativity |
| Language: | eng |
| Abstract: | This study presents the advantages for businesses of using the Creative Product Semantic Scale (CPSS). Research shows that the CPSS has helped businesses in testing for marketability, enhancement of advertisements, new product design, and product improvement. Future applications of the CPSS include improving the diagnosis of brand problems, competition analysis, screening of ideas, and team processes. A new CPSS online version provides a convenient method of administration. |
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