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| Author: | Gielens, K. Steenkamp, J-M.E.M. |
| Title: | Drivers of consumer acceptance of new packaged goods: an investigation across products and countries |
| Journal: | International Journal of Research in Marketing
2007 : JUN, VOL. 24:2, p. 97-111 |
| Index terms: | new products |
| Freeterms: | consumer acceptance |
| Language: | eng |
| Abstract: | The paper discusses consumer acceptance of new products in their fist year. The purpose of this article is to increase our understanding of the factors affecting the first-year consumer acceptance of new products. Two metrics of acceptance are used: the first year level of purchases and the first-year trend in purchases of new products at the level of individual household. The data was collected in four countries, involving over 16,000 households. The results showed that across all four countries acceptance of new products is systematically affected in the same way by consumer characteristics. |
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