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Author: | Perks, H. |
Title: | Inter-functional integration and industrial new product portfolio decision making: exploring and articulating the linkages |
Journal: | Creativity and innovation management
2007 : VOL. 16:2, p. 152-164 |
Index terms: | decision making new products |
Language: | eng |
Abstract: | The paper explores the relationship between the nature of inter-functional integration and industrial new product/service portfolio decision making. There is yet little understanding of inter-functional intergration's influence on resource allocation decisions within the context of a broad portfolio of development projects. Detailed findings are provided and two critical interfunctional demensions are derived and discussed. |
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