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| Author: | Engwall, M. Kling, R. Werr, A. |
| Title: | Models in action: how management models are interpreted in new product development |
| Journal: | R & D Management
2005 : SEP, VOL. 35:4, p. 427-439 |
| Index terms: | management styles models new products product development |
| Language: | eng |
| Abstract: | The article studies the use of product development management models. Through an interpretive research approach based on in-depth interviews with 22 middle managers in two product development organizations, five ways of conceiving projects, project management and the role of models are identified - administrative, organizing, sense giving, team building and engineering - all representing different perspectives on - and ways of using models. The results question essentialist views of models, common in the literature, as either normative guides for action or symbolic tools decoupled from action. Instead, the study indicates a large variety in the use of models mediated by the user's conception of the situation and the model. |
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