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| Author: | Cooper, P. |
| Title: | A study of innovators' experience of new product innovation in organisations |
| Journal: | R & D Management
2005 : NOV, VOL. 35:5, p. 525-533 |
| Index terms: | innovation new products |
| Language: | eng |
| Abstract: | This study uses conversations with the new product innovators in commercial organisations to explore how they experience innovating in those organisations. Based on their words, the study explores how innovators experience the complex social settings and structures of their organisation, how this affects creativity, and how innovative climates are enabled or inhibited by it. Organic, shelf-organising working structures are shown to enable creative commercial innovation more easily than hierarchical settings. Innovators' own words also identify what motivates them. |
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