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| Author: | Boyle, T. Kumar, V. Kumar, U. |
| Title: | Determinants of integrated product development diffusion |
| Journal: | R & D Management
2006 : VOL. 36:1, p. 37-54 |
| Index terms: | new products product development |
| Language: | eng |
| Abstract: | The paper discusses the integrated product development (IPD) as an approach for developing new products focused on the early and active involvement of design, manufacturing, marketing and other key new product development (NPD) stakeholders to achieve cross-cultural integration and concurrent execution of various NPD activities. Despite of the known benefits of IPD, it is not used on 100% of NPD projects for the majority of manufacturing organizations. The paper creates a model of the organizational contextual factors. Findings suggest that the complexity of certain IPD practices and support for IPD directly influence IPD diffusion, while an innovative organizational climate and the complexity of the organization's NPD activities indirectly influence IPD diffusion through IPD support. |
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