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| Author: | Kitt, J. Sträter, P. |
| Title: | The impact of advertising in the U.S. sweet confection market |
| Journal: | Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 22-29 |
| Index terms: | new products advertising publicity brand names confectionery industry regression analysis USA |
| Freeterms: | sweet confections |
| Language: | eng |
| Abstract: | The article looks at the relationship between the adverting and sales of unhealthy or junk food paying particular attention to sweet confections. The structure of the U.S. market and the sales of 200 brands were analyzed in the period 1996 to 2000. The paper documents that the sales of sugar-free products was growing faster than sugar confections. The launches of new products are one reason behind this development. |
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