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| Author: | Gemünden, H.G. Salomo, S. Hölzle, K. |
| Title: | Role models for radical innovations in times of open innovation |
| Journal: | Creativity and innovation management
2007 : DEC, VOL. 16:4, p. 408-421 |
| Index terms: | technological innovation new products industrial design project management roles organizational behaviour organizational change organizational effectiveness |
| Language: | eng |
| Abstract: | The article looks at the impact of innovator roles in highly innovative product development projects. The authors tested their hypothesis with a sample of 146 projects using state-of-the-art methodology and multi-trait-multi-method. The findings reveal that innovator roles have a strong positive influence on innovation success. However, innovativeness is a moderating variable and its dimensions determine if the influence is varied in a more positive or negative direction. |
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