search query: @indexterm new products / total: 1069
reference: 832 / 1069
Author: | Kappeler, M. |
Title: | Treffsicherheit von Produktinnovationen erhöhen! |
Journal: | Management-Zeitschrift Industrielle Organisation
1984 : VOL. 53:10, p. 422-426 |
Index terms: | NEW PRODUCTS CORPORATE STRATEGY INNOVATION |
Language: | ger |
Abstract: |
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