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| Author: | Kappeler, M. |
| Title: | Treffsicherheit von Produktinnovationen erhöhen! |
| Journal: | Management-Zeitschrift Industrielle Organisation
1984 : VOL. 53:10, p. 422-426 |
| Index terms: | NEW PRODUCTS CORPORATE STRATEGY INNOVATION |
| Language: | ger |
| Abstract: |
SCIMA