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| Author: | Cooper, R. G. Brentani, U. de |
| Title: | Criteria for screening new industrial products. |
| Journal: | Industrial Marketing Management
1984 : AUG, VOL. 13:3, p. 149-156 |
| Index terms: | NEW PRODUCTS DECISION MAKING R&D |
| Language: | eng |
| Abstract: |
SCIMA