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| Author: | Lucas, G. H. Jr Bush, A. J. |
| Title: | Guidelines for marketing a new industrial product. |
| Journal: | Industrial Marketing Management
1984 : AUG, VOL. 13:3, p. 157-161 |
| Index terms: | INDUSTRIAL MARKETING NEW PRODUCTS FINANCIAL ANALYSIS INDUSTRIAL MARKET RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA