search query: @indexterm new products / total: 1069
reference: 821 / 1069
Author: | Watkins, T. |
Title: | The practice of product testing in the new product development process : the role of model-based approaches. |
Journal: | European Journal of Marketing
1984 : VOL. 18:6/7, p. 14-29 |
Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT PRODUCT TESTING MODELS CONFECTIONERY INDUSTRY |
Language: | eng |
Abstract: |
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