search query: @indexterm new products / total: 1069
reference: 817 / 1069
Author: | Johne, F. A. |
Title: | The organisation of high technology product innovation. |
Journal: | European Journal of Marketing
1984 : VOL. 18:6/7, p. 55-71 |
Index terms: | NEW PRODUCTS HIGH TECHNOLOGY ORGANIZATION |
Language: | eng |
Abstract: |
SCIMA