search query: @indexterm new products / total: 1069
reference: 811 / 1069
Author: | Rabino, S. Wright, A. |
Title: | Applying financial portfolio and multiple criteria approaches to product line decisions. |
Journal: | Industrial Marketing Management
1984 : OCT, VOL. 13:4, p. 233-240 |
Index terms: | NEW PRODUCTS ORGANIZATIONAL DECISION MAKING PORTFOLIO MANAGEMENT MULTIPLE CRITERIA DECISION MAKING |
Language: | eng |
Abstract: |
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