search query: @indexterm new products / total: 1069
reference: 804 / 1069
Author: | Mattson, B. E. |
Title: | Spotting a market gap for a new product. |
Journal: | Long Range Planning
1985 : FEB, VOL. 18:1, p. 87-93 |
Index terms: | MARKETING CHANNELS NEW PRODUCTS MARKETING MANAGEMENT |
Language: | eng |
Abstract: |
SCIMA