search query: @indexterm new products / total: 1069
reference: 800 / 1069
Author: | Vulpian, A. de |
Title: | De nouveaux chemins pour l'innovation produits et services = New directions for innovation in products and services. |
Journal: | Revue Francaise du Marketing
1985 : JAN-FEB, 101, p. 3-16 |
Index terms: | INNOVATION NEW PRODUCTS SOCIAL CHANGE TECHNOLOGICAL CHANGE |
Language: | fre |
Abstract: |
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