search query: @indexterm new products / total: 1069
reference: 799 / 1069
| Author: | Lancestre, R. Naud, A. M. |
| Title: | Comment tirer le meilleur profit de vos marques : une nouvelle theorie d'investigation des marques = How to make the most of your brand : another approach to brand investigation. |
| Journal: | Revue Francaise du Marketing
1985 : JAN-FEB, 101, p. 49-56 |
| Index terms: | BRANDS NEW PRODUCTS PRODUCT IMAGE |
| Language: | fre |
| Abstract: |
SCIMA