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| Author: | Schwoerer, J. |
| Title: | Comparaison critique des marches-tests simules : le point de vue de l'utilisateur = A critical comparison of simulated test market models : the user's point of view. |
| Journal: | Revue Francaise du Marketing
1985 : JAN-FEB, 101, p. 57-71 |
| Index terms: | TEST MARKETING NEW PRODUCTS MARKET RESEARCH |
| Language: | fre |
| Abstract: |
SCIMA