search query: @indexterm new products / total: 1069
reference: 795 / 1069
Author: | Jones, C. |
Title: | Strategic issues in new-product introductions. |
Journal: | Journal of Advertising Research
1985 : APR-MAY, VOL. 25:2, SUPPL. p. 11-13 |
Index terms: | NEW PRODUCTS STRATEGY MARKETING |
Language: | eng |
Abstract: |
SCIMA