search query: @indexterm new products / total: 1069
reference: 794 / 1069
Author: | Zufryden, F. S. |
Title: | Prod II : a model for predicting from tracking studies. |
Journal: | Journal of Advertising Research
1985 : APR-MAY, VOL. 25:2, p. 45-51 |
Index terms: | FORECASTING MARKETING MODELS COMPUTER PROGRAMMING NEW PRODUCTS |
Language: | eng |
Abstract: |
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