search query: @indexterm new products / total: 1069
reference: 788 / 1069
Author: | Cooper, R. G. |
Title: | Overall corporate strategies for new product programs. |
Journal: | Industrial Marketing Management
1985 : AUG, VOL. 14:3, p. 179-193 |
Index terms: | NEW PRODUCTS CORPORATE STRATEGY |
Language: | eng |
Abstract: |
SCIMA