search query: @indexterm new products / total: 1069
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Author: | Espey, J. |
Title: | A multinational approach to new product development. |
Journal: | European Journal of Marketing
1985 : VOL. 19:3, p. 5-18 |
Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT ALCOHOLIC DRINKS INDUSTRY |
Language: | eng |
Abstract: |
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