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| Author: | Olson, D. |
| Title: | The characteristics of high-trial new-product advertising. |
| Journal: | Journal of Advertising Research
1985 : OCT-NOV, VOL. 25:5, p. 11-16 |
| Index terms: | ADVERTISING EFFECTIVENESS NEW PRODUCTS ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA