search query: @indexterm new products / total: 1069
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Author: | Rao, R. C. Bass, F. M. |
Title: | Competition, strategy, and price dynamics : a theoretical and empirical investigation. |
Journal: | Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 283-296 |
Index terms: | COMPETITION PRICING NEW PRODUCTS |
Language: | eng |
Abstract: |
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