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Author: | Gupta, A. K. Raj, S. P. Wilemon, D. L. |
Title: | R & D and marketing dialogue in high-tech firms. |
Journal: | Industrial Marketing Management
1985 : NOV, VOL. 14:4, p. 289-300 |
Index terms: | R&D MARKETING HIGH TECHNOLOGY NEW PRODUCTS |
Language: | eng |
Abstract: |
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