search query: @indexterm new products / total: 1069
reference: 762 / 1069
Author: | Levy, H. Ofir, C. |
Title: | New product screening via the intention-to-buy scale. |
Journal: | Decision Sciences
1986 : WINTER, VOL. 17:1, p. 65-78 |
Index terms: | NEW PRODUCTS MARKETING MANAGEMENT MARKETING RESEARCH RISK ANALYSIS |
Language: | eng |
Abstract: |
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