search query: @indexterm new products / total: 1069
reference: 769 / 1069
Author: | Kalish, S. |
Title: | New product adoption model with price, advertising, and uncertainty. |
Journal: | Management Science
1985 : DEC, VOL. 31:12, p. 1569-1588 |
Index terms: | INNOVATION NEW PRODUCTS MARKETING MODELS |
Language: | eng |
Abstract: |
SCIMA