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| Author: | Berkowitz, M. |
| Title: | New product adoption by the buying organization: who are the real influencers? |
| Journal: | Industrial Marketing Management
1986 : FEB, VOL. 15:1, p. 33-43 |
| Index terms: | NEW PRODUCTS INDUSTRIAL MARKETING INDUSTRIAL PURCHASING |
| Language: | eng |
| Abstract: |
SCIMA