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| Author: | Berkowitz, M. K. Haines, G. H. Jr. |
| Title: | The relationship between relative attributes, relative preferences, and market share : the case of solar energy in Canada. |
| Journal: | Journal of Consumer Research
1984 : DEC, VOL. 11:3, p. 754-762 |
| Index terms: | MARKET SHARE PROJECT EVALUATION NEW PRODUCTS SALES FORECASTING ESTIMATING SOLAR ENERGY |
| Language: | eng |
| Abstract: |
SCIMA