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| Author: | Urban, G. L. |
| Title: | Market share rewards to pioneering brands : an empirical analysis and strategic implications. |
| Journal: | Management Science
1986 : JUN, VOL. 32:6, p. 645-659 |
| Index terms: | BRAND CHOICE NEW PRODUCTS MARKET SHARE |
| Language: | eng |
| Abstract: |
SCIMA