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| Author: | Gupta, A. Raj, S. P. Wilemon, D. |
| Title: | A model for studying R & D-marketing interface in the product innovation process. |
| Journal: | Journal of Marketing
1986 : APR, VOL. 50:2, p. 7-17 |
| Index terms: | NEW PRODUCTS R&D MARKETING RESEARCH MARKETING MODELS INNOVATION |
| Language: | eng |
| Abstract: |
SCIMA