search query: @indexterm new products / total: 1069
reference: 749 / 1069
Author: | Hippel, E. von |
Title: | Lead users : a source of novel product concepts. |
Journal: | Management Science
1986 : JUL, VOL. 32:7, p. 791-805 |
Index terms: | NEW PRODUCTS INNOVATION MARKETING MANAGEMENT |
Language: | eng |
Abstract: |
SCIMA