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| Author: | Brentani, U. de Dröge, C. |
| Title: | The company, product and market dimensions of new product decision scenarios. |
| Journal: | International Journal of Research in Marketing
1985 : VOL. 2:4, p. 243-253 |
| Index terms: | NEW PRODUCTS MULTIPLE CRITERIA DECISION MAKING MARKET RESEARCH PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
SCIMA