search query: @indexterm new products / total: 1069
reference: 746 / 1069
Author: | Alt, M. Griggs, S. |
Title: | A theory of product success. |
Journal: | Journal of the Market Research Society
1986 : JUL, VOL. 28:3, p. 235-267 |
Index terms: | NEW PRODUCTS PRODUCT IMAGE SUCCESS CONSUMER RESEARCH |
Language: | eng |
Abstract: |
SCIMA