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| Author: | Schuster, L. |
| Title: | Produktinnovation und Strategisches Management im Bankbetrieb. |
| Journal: | Unternehmung
1985 : VOL. 39:1, p. 64-79 |
| Index terms: | STRATEGIC MANAGEMENT BANKING NEW PRODUCTS INNOVATION |
| Language: | ger |
| Abstract: |
SCIMA