search query: @indexterm new products / total: 1069
reference: 744 / 1069
Author: | Dillon, W. R. Domzal, T. Madden, T. J. |
Title: | Evaluating alternative product positioning strategies. |
Journal: | Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 29-35 |
Index terms: | POSITIONING NEW PRODUCTS ADVERTISING EFFECTIVENESS CORPORATE STRATEGY BRANDS |
Language: | eng |
Abstract: |
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