search query: @indexterm new products / total: 1069
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| Author: | Rethans, A. J. Swasy, J. L. Marks, L. J. |
| Title: | Effects of television commercial repetition, receiver knowledge, and commercial length : a test of the two-factor model. |
| Journal: | Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 50-61 |
| Index terms: | MARKETING MODELS NEW PRODUCTS TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA